Nir Eyal

Best-selling author & former lecturer at Stanford

Nir Eyal, best-selling author of Hooked and Indistractable, helps individuals and companies master habit formation and focus in a distracted world through his research and teachings.

Nir Eyal is the best-selling author of Hooked and Indistractable, renowned for his expertise in habit formation and focus. His personal journey of overcoming distractions and obesity led to groundbreaking research on human behavior, which has been featured in The Harvard Business Review, Time, and Psychology Today. Nir has taught at Stanford, co-founded companies in habit-forming technology, and now helps individuals and organizations master their focus. His Mindvalley program Becoming Focused and Indistractable empowers people to thrive in today’s chaotic, attention-scarce world.

Trainer credentials

Nir’s writing accolades include Amazon’s Best Personal Development Book Of The Year and the Outstanding Works of Literature (OWL) award by BookPal. The Globe and Mail called Indistractable “the best business book of 2019”.

Nir is a former Marketing Lecturer at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.

Nir’s vast company investment and consultation portfolio includes Eventbrite, Anchor.fm, Kahoot!, Canva, Refresh.io, Product Hunt, Marco Polo, Presence Learning, and many more.